Posts tagged “B2b Marketing”
6 posts found
Customer, Employee, or Creator: Picking Your B2B Voice
Weighing b2b creator partnership roles? Compare the credibility tradeoffs of customers, employees, and independent creators before you pick who talks.
Software Workflow Demo Brief: Brief Workflows, Not Scripts
Learn how to write a software workflow demo brief that hands creators a real product flow to film instead of a scripted ad that sounds fake.
B2B Creator Vetting Process: Test Product Knowledge First
Our b2b creator vetting process uses quizzes, trial walkthroughs, and Q&A calls to confirm creators understand your product before you pay them.
Job Roles Over Follower Counts: SaaS Influencer Marketing
SaaS influencer marketing works when you vet audience job roles, not follower counts. Here's how to check seniority, function, and industry before you pay.
Finding Practitioner Creators for Your B2B Influencer Marketing Strategy
A practical b2b influencer marketing strategy for sourcing practitioner creators — former operators and analysts who actually know your software category.
B2B Influencer Marketing: Building Creator Partnerships
B2B influencer marketing works differently than consumer campaigns. Here's how to build creator partnerships that convert on credibility, not reach.