Posts tagged “Saas Growth”
36 posts found
How to Script a Single-Task Onboarding Video People Watch
Learn how to script onboarding video SaaS content that drives action: one task, one script structure, zero wasted seconds. Real framework inside.
Customer, Employee, or Creator: Picking Your B2B Voice
Weighing b2b creator partnership roles? Compare the credibility tradeoffs of customers, employees, and independent creators before you pick who talks.
Landing Page Video Thumbnail: Win Visitors Who Never Click Play
Most visitors never press play. Here's how to pick a landing page video thumbnail that sells your SaaS promise on its own, frame by frame.
Video testimonial examples: remote self-recording setup
See video testimonial examples and a send-ready instruction sheet that gets customers to self-record great footage on the first try, no camera crew needed.
How to Record Readable Screen Footage for a SaaS Demo
Learn saas demo video recording tips for resolution, zoom, and cursor movement so every pixel of your UI stays readable on any screen size.
Product Demo Video for SaaS: Film It Like Proof, Not an Ad
A practical approach to filming a product demo video for SaaS that proves your app works — straight from a founder who's filmed dozens.
SaaS Welcome Video vs Tutorial Video: When to Use Each
SaaS welcome video vs tutorial video: learn when a broad first-login welcome video helps and when a narrow task tutorial actually drives activation.
Software Workflow Demo Brief: Brief Workflows, Not Scripts
Learn how to write a software workflow demo brief that hands creators a real product flow to film instead of a scripted ad that sounds fake.
Trial Signup vs Demo Request: SaaS Landing Page Best Practices
SaaS landing page best practices differ sharply for trial vs demo pages. Learn how buyer intent should shape your layout, CTA, and video choice.
Testimonial Questions That Get Quotable SaaS Answers
A question bank of testimonial questions for SaaS interviews, organized by activation, ROI, and switching stories, so you stop getting generic answers.
Demo Account & Sample Data Setup for Your SaaS Explainer Video
Build a safe SaaS explainer video demo account with realistic sample data. Avoid leaked customer info, broken states, and empty screens on camera.
Scripting Founder Opinions Without Sounding Corporate
A practical framework for scripting an authentic founder voice marketing approach that keeps real opinions intact instead of flattening them into brand-speak.
Onboarding video vs product walkthrough: pick per step
Onboarding video vs product walkthrough isn't an either/or choice. Here's how to pick the right format for each specific onboarding step.
B2B Creator Vetting Process: Test Product Knowledge First
Our b2b creator vetting process uses quizzes, trial walkthroughs, and Q&A calls to confirm creators understand your product before you pay them.
Where to Place Video on Your SaaS Landing Page Design
Above-the-fold or below? Here's how video placement near your CTA affects SaaS landing page design and conversion, with patterns that actually work.
Testimonial Request Email Templates That Get a Yes
How to ask for testimonials with cold, warm, and champion email templates you can copy today — plus the subject lines and follow-ups that actually convert.
How to Write a Software Demo Script That Shows Real Value
Learn how to structure a product demo video script around a real user problem and payoff moment that actually converts prospects into customers.
Founder Video Content Strategy: Prep a 30-Minute Shoot
A founder video content strategy for batching a month of clips in 30 minutes — no script team, no studio, just a checklist that actually works.
SaaS User Onboarding Drop-Off: Find the Exact Stall Point
Learn how to diagnose saas user onboarding drop off using funnel and session data before you ever brief a video, hire an editor, or redesign a flow.
Job Roles Over Follower Counts: SaaS Influencer Marketing
SaaS influencer marketing works when you vet audience job roles, not follower counts. Here's how to check seniority, function, and industry before you pay.
Demo vs Founder vs Testimonial Video Landing Page Picks
Confused which video landing page style to use? Compare demo, founder-led, and testimonial video for SaaS pages and pick the right one by funnel stage.
How to Ask for Testimonials: Timing by Lifecycle Stage
Learn how to ask for testimonials at the right lifecycle moment — activation, renewal, expansion — instead of a generic post-purchase blast.
SaaS Demo Video: Pick One Workflow and One Outcome
Learn why a sharp saas demo video covers one workflow and one measurable outcome—and how that focus drives more signups than a feature tour.
Turn Sales Call Questions Into SaaS Founder Content
A practical system for content marketing for SaaS founders: mine recurring sales call objections and turn them into a content backlog that closes deals.
SaaS Onboarding First Useful Outcome: Pick One Milestone
Learn how to define the saas onboarding first useful outcome your activation video should drive toward before you write a single line of script.
Finding Practitioner Creators for Your B2B Influencer Marketing Strategy
A practical b2b influencer marketing strategy for sourcing practitioner creators — former operators and analysts who actually know your software category.
Message Match: Why Your SaaS Landing Page Examples Fail
See why the best saas landing page examples mirror the creator ad's exact promise in headline and video — and how mismatch kills your conversion rate.
How to Choose the Right Customers for Video Testimonials
Picking happy customers isn't enough. Learn the framework for choosing customer testimonial videos that map to real buyer segments and actually convert.
Software Demo Video vs Explainer vs Tutorial: Pick Right
A software demo video, explainer, and tutorial solve different problems. Here's how to tell them apart before you brief a creator and waste your budget.
How to Find Your Founder Point of View Before You Post
Most founder led content sounds like everyone else's. Here's how to find a founder point of view rooted in real customer problems before you hit publish.
SaaS Onboarding Videos: Driving Real User Activation
A founder's guide to SaaS onboarding videos — how contextual video drives activation, where to place it, and what actually moves retention.
B2B Influencer Marketing: Building Creator Partnerships
B2B influencer marketing works differently than consumer campaigns. Here's how to build creator partnerships that convert on credibility, not reach.
SaaS landing page conversion: matching promise, video, CTA
A complete guide to saas landing page conversion — how promise, product video, and CTA placement work together to turn visitors into trials.
How to Build a Customer Video Testimonial Program for SaaS
A founder's guide to building a video testimonials program for SaaS: requests, incentives, tooling, and distribution that actually drives pipeline.
How to Plan and Produce a SaaS Demo Video That Sells
A complete guide to planning, scripting, and producing a SaaS demo video that converts trial signups into paying customers — no agency required.
Founder-Led Marketing: A Repeatable Program for SaaS Growth
Founder led marketing turned our stalled SaaS launch into a growth engine. Here's the repeatable system for apps and SaaS founders to run it well.