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How to Choose the Right Customers for Video Testimonials
Picking happy customers isn't enough. Learn the framework for choosing customer testimonial videos that map to real buyer segments and actually convert.
Software Demo Video vs Explainer vs Tutorial: Pick Right
A software demo video, explainer, and tutorial solve different problems. Here's how to tell them apart before you brief a creator and waste your budget.
How to Find Your Founder Point of View Before You Post
Most founder led content sounds like everyone else's. Here's how to find a founder point of view rooted in real customer problems before you hit publish.
How to Recruit Creators Who Actually Use Your App
Learn app user acquisition that works by vetting real app-category users instead of generic UGC creators to build believable acquisition creative.
SaaS Onboarding Videos: Driving Real User Activation
A founder's guide to SaaS onboarding videos — how contextual video drives activation, where to place it, and what actually moves retention.
B2B Influencer Marketing: Building Creator Partnerships
B2B influencer marketing works differently than consumer campaigns. Here's how to build creator partnerships that convert on credibility, not reach.
App Localization for International Creator Campaigns
App localization done right turns one creator campaign into ten markets. Here's the growth operator's playbook for scaling UGC internationally.
SaaS landing page conversion: matching promise, video, CTA
A complete guide to saas landing page conversion — how promise, product video, and CTA placement work together to turn visitors into trials.
How to Build a Customer Video Testimonial Program for SaaS
A founder's guide to building a video testimonials program for SaaS: requests, incentives, tooling, and distribution that actually drives pipeline.
How to Plan and Produce a SaaS Demo Video That Sells
A complete guide to planning, scripting, and producing a SaaS demo video that converts trial signups into paying customers — no agency required.
Founder-Led Marketing: A Repeatable Program for SaaS Growth
Founder led marketing turned our stalled SaaS launch into a growth engine. Here's the repeatable system for apps and SaaS founders to run it well.
Mobile app marketing with creator content: the full guide
Mobile app marketing is shifting from polished ads to creator content. Here's how to source, brief, and scale UGC to cut CPI and boost retention.